P&dp tours marketing plan (2025-2030)

Explore the P&DP Tours marketing plan for 2025-2030, designed to attract investors, customers, and partners. Discover our vision, mission, and strategic objectives for sustainable tourism in Raia/La Raya & Tejo/Tajo Internacional. Join us in promoting unique experiences and fostering local socioeconomic development.

Vision & mission

Vision: To make P&DP Tours routes a benchmark for responsible, sustainable, and community-based tourism in Raia/La Raya & Tejo/Tajo Internacional, reinforcing local cultural identity and creating a circular economic impact in host communities.

Mission: To promote unique tourism experiences that value:

  • Local culture, nature, and history.
  • Regional production + authentic souvenirs.
  • Universal accessibility and inclusion.
  • Active involvement of the local population and stakeholders.

Strategic objectives (2025-2030)

2.1. Strengthen the brand awareness of P&D.P Tours

  • Position it as a sustainable and cross-border destination.
  • Increase presence in digital and offline channels.

2.2. Increase demand and revenue

  • Annual tourist growth of +15% (all routes).
  • Achieve the projected revenue target for 2030 with:
  • Guided tours;
  • Souvenirs and gifts;
  • Regional products and complementary experiences.

2.3. Local socioeconomic development

  • Inclusion of communities in value chains (tourism + regional products).
  • Partnerships with local authorities, schools, associations, and producers.

Market & target audience analysis

Priority segments:

  • ✔ Cultural & nature tourism
  • ✔ Schools (educational tourism programs)
  • ✔ Regional tourism + Iberian short breaks
  • ✔ Local producers and artisans
  • ✔ Local government partners and cultural associations

Target source markets:

Priority International Markets – “Universal Border Routes” Project

In addition to Europe, the marketing plan now includes global markets with high cultural value, positioning P&DP Tours as a universal border tourism platform.

Não é sobre fronteiras. É sobre aquilo que nos une antes delas existirem.

Nas Rotas de Fronteira Universais,
ligamos arte rupestre, história, natureza e pessoas reais.
Transformamos territórios esquecidos em destinos desejados.

🌍 Cultura
🏛️ Património
❤️ Comunidade
♿ Acessibilidade

O futuro do turismo não é mais rápido. É mais profundo.

#RotasDeFronteira #TurismoHumano #InteriorComFuturo